Were we waiting for this video?
After a first look into You Ain't Got Me Waiting we feel sorry for the boy being late. Eventually he shows up and explains his excuses. But the girl has enough of him, and she sends him away.
Is she cold-hearted and arrogant, is she a modern spoilt princess? What is it all about?
There are many songs dealing with the “waiting”-topic, e.g. ”Got Me Waiting” (Fantasia), ”Got Me Waiting” (Heavy D & The Boyz), ”Waiting” (KIAN) , ”Wait For You” (Mike Williams feat. Maia Wright) or ”Got Me Waiting” (Daniel Lurie). In fact, the topic was even covered by the Rolling Stones back in 1966: ”I Am Waiting” with its own plot.
But Maddy Rose sheds another, new light on the topic: she is in love with a man, while the man keeps her waiting, and now she decides to let him go. The song is about the end of a relationship which has not even started yet.
And this end is not the result of an accident, a tragedy, a feeling fading away or a third person disturbing the vibes. It is the result of a decision made by the person waiting. She decides not to wait any longer despite of the unpleasant consequences for her.
The story of the song is a whole love story. But now comes the interesting part: the video does not make the story bigger, it does not bring the story onto a large stage, it does not scale it up. Instead of that, the video covers one single appointment, one specific minute at a specific location, literally “a date”. The video concentrates the full drama of a whole relationship into one mundane event in a hotel room. By that it perfectly meets the three unities of dramatic tragedy going back to the 16th century, maybe even going back to ancient Greece.
The boy is late, yes, but he seems to have an understandable reason for being late. And she has prepared everything, even the wine and the negligee. He expects her to forgive him, he does not really take her seriously, he assumes, that she needs him, and she has to tolerate his behaviour. But he is apparently late again. This time she understands that she must end this. And she ends it.
The video works with a few ingredients, only the necessary ones. She will be sad tonight, and alone, the glass of wine and the cardigan will keep her warm. The clock and the hourglass symbolise her patience, the roses represent her love, the pink light emphasises the feeling of romance, but the light of the floor lamp, the mirror and the neon light speak for the girl’s epiphany.
In the video we never see the face of the boy. She does not want us to remember him: she wants us to forget him before we even got to know him.
The chair is the symbol for her patience so far, and when she stands up, we understand that she takes control now. In the end she is sitting in the chair again, but the expression on her face has completely changed. She has been looking fed up at the beginning of the video; now she looks happy. She is free.
Compared with her former music video ”Save Myself” (directed by Anna Brant), this time Maddy Rose focused on telling a story. We appreciate and enjoy that, and we can only assume, that her co-directing together with Roland Toefferl lead to the interesting new development.
We have to mention that this video was produced in Vienna, Austria, the country of yodelling, Mozart and Falco. Austria is also the home of Dolezal and Rossacher who e.g. produced 14 music videos for the British band (and institution) Queen and the home of world-famous director Michael Haneke.
We think, the video “You Ain't Got Me Waiting” fits into this tradition: A typical “Melange” blending all kinds of international influences into a consistent story of modern, young self-confidence.
And what does this video tell us in a broader sense? The ancient Egyptians used to remember the kind people, engraved the stories about their good deeds in stone, and we can still read about them today. But they simply forgot the unkind people, they are dead now, wiped out of history – and nobody can ever remember them again.
The girl in the video does not tell us, that the boy who kept her waiting is history now. She tells us, that he is completely forgotten now and forever.
Keep that in mind the next time you got somebody waiting.
Our verdict: The music video “You Ain't Got Me Waiting” is not only exceptional in the context of Maddy Rose’s and Roland Toefferl’s work, it also adds an outstanding drama to the original story of the lyrics, it meets strictest criteria of storytelling going back to the Renaissance and it touches deeply human questions. It is a masterpiece.
If you are waiting for someone, send us your story!